Projects I Interim I Venues
B2B, B2C, B2G, B2P
to expand
Institutes & Tech-Luxury Businesses
into the European Marketplace.
Rotterdam Maritime
Market:
Location:
Project Scope:
·Sustainable Refit; applied sustainability & circular economy for yards & SC:
·Plan, Stakeholders commitment, sustainable SC, CSRD, Fieldlab, Label, Marketing.
Maritime
The Netherlands/Internat.
Contractor
VBH
Market:
Location:
Project Scope:
·Exhibtion at leading Design Fair
·Industry Data inside Lead Generation program upfront
·Media data + Strategy for New Market Entry
Luxury AV Technology
The Netherlands/International
Contractor
Oceanco
Market:
Location:
Project Scope:
·Confidential
·Intelligence for Marketing & Sales Directors.
Yachting
Monaco/International
Contractor
City of Rotterdam
Market:
Location:
Project Scope:
·Lead Generation to attract market-leading & science-based innovative agri-food institutes & companies,
·Set-up of sponsorship products with benefits,
·Conversion of international trending agri-food companies as sponsors for scientific congress,
·Congress programming with content agenda,
·Collaborations and matchmaking for leading research institutes in hinterland and global.
Dept. of Economic Development
The Netherlands / International
Executing Contractor
Zwijnenburg
Market:
Location:
Project Scope:
·Confidential
·Intelligence for Owner - CEO & Team
.Network & guidance at industry Fair
Yachting
International
Project
Exclusive Villa Construction
Belgium / BeNeLux-Switzerland
Assignment
Vlassak
Verhulst
Market:
Location:
Project Scope:
·Lead Generation of (U)HWNI target in designated area's,
·Marketing advisory from best-practices,
·Network activation of relevant channels-to-target,
·Sourcing, introductions of Committed real estate agents.
Feadship
Market:
Location:
Project Scope:
·Confidential,
·In-depth Research,
·Commerce - Concept Tooling Vision,
·Approved by Board for Implementation.
Yachting
International
Contractor
SSH Maritime
Market:
Location:
Project Scope:
·Customer Journey mapping,
·Customer Experience Strategy,
·Brand Development Workshop with growth-strategy based on data
·Sales App Strategy,
·Strenghtening of Charter Dpt. & Sales.
Yachting
Greece / Mediterranean territories
Inhouse-Consultant
Superyacht Group
Market:
Location:
Project Scope:
·Assessed market changes by leveraging research of existing & upcoming yacht client typing,
·Qualitative interviews with yacht owners,
·Identifying customer journey’s with buyer persona-based market entry approach,
·Conclusive investigative report of market dynamics related to yacht industry (tech) key players for yacht sales engagement strategies,
·Development of innovative CX-campaigns for determined wealth-levels.
Yachting
London-Monaco-Italy / Project
Nottrot BV
Market:
Location:
Project Scope:
·International Sales Expansion by in-house executions and steering of younger employees for advancement performance,
·Trade Show organization and execution ,
·Acting as company representative at shows and in meetings,
·Faciltated introductions to Owner/Investors in key-sectors from own network leading to direct deal-proposals.
Yachting & Tech
The Netherlands / International
In-house Executive to Owners
BMW AG
Market:
Location:
Project Scope:
·Next-Generation Pre-Owned Car Program;
·Internal Sales Strategy & Sales Execution to key-Dealerships,
·After Sales program frameworking and readying per country,
·Client Experience Journey in-store and online alligned with program,
·Corporate Identity Positioning offline and online with external media agencies,
·Global Program Launch for key-Dealers at Group HQ (Munich).
Automotive
Germany / International
Executive Consultant
Enterprise GMBH
Market:
Location:
Project Scope:
·Direct Sales & Rentals of luxury rental cars,
·Sales Contracting, upselling, client relations, event-presences,
·Proactive Business sourcing from new channels incl. B2B,
·Workshop-based Team-Sessions with internal teams,
·Achieved Top 3 Best Sales results across all of their German establishments within 3 months after in-house dive.
Automotive
Germany
VIP Sales
Holland Casino
Market:
Location:
Project Scope:
·Hire-in Lead Trainer for management: Marketing, Operations, Sales
·Development of tailored experiential training sessions and workshops (project-based);
·Implementation of the new People & Culture strategies, Selling Ceremony and Employee branding,
·Parallel-project for Framing of the brand experience and Styling for the new pilot casino interiors
·Hierarchical reporting line for implementation of brand experiences with Strategic MT
·Direct reports with Operations and Sales-Marketing.
Hospitality
The Netherlands
Contractor - Lead Trainer
Impact Real Est
Market:
Location:
Project Scope:
·Retail Strategy sessions to set target company / brand
·Innovative Retail presentation for Investors to advance the business project
·Identified prospective leads through outbound research methods
·Qualified incoming leads to ensure potential matching partners
·Used cold calling and other outbound tactics to reach out to prospects resulting into confirmed meetings
·Tenant Attraction for Rental contract.
Retail
The Netherlands - Italy / International
Contractor
Harbour Club
Market:
Location:
Project Scope:
·Selected properties with outstanding contract specifications for Spanish terroritories
·Site Inspections and meetings with RE-professionals in Spain
·Comparative Advisory Reporting incl. legal,
·Managing - facilitating contacts with the external intelligence partners (legal, RE, design-architectural)
·Practical International Expansion Plan with data, location proposal, best practices, updated hospitality formula's and concepts.
Real Estate/Hospitality
Spain
Advisor to Investor
Marina d'Arechi
Yachting
Italy / International
interim Head of Sales Superyacht Division
Market:
Location:
Project Scope:
·Responsible for Superyacht Division Development & Sales
·Sales funnel creation with installation of tooling and instalment of our database
·Product development advancing incl. legal / contracts
·Prospecting, lead generation by proactive sourcing and own network
·Marina visits for selected corporate and investor audiences
·Marketing strategy & on-site Experiences
·Internal team sessions for internationalisation
Strategic Sales
Market:
Location:
Project Scope:
·B2B Lead Generation to C-level and HNWI's,
·In-house Sales for corporations: Retail / Food / Petrochemical / Automotive,
·Database / CRM improvement,
·Content for outbound campaigning,
·Multilingual Sales for lean consulting: Technical SC - industries,
·Head Marketeer and coaching of younger sales-marketeers,
·High-Conversion multilingual Cold-Calling with execs.
Tech/Retail/Automotive
BeNeLux - Switzerland - Italy
Head Sales-Marketeer
R&G Global
Market:
Location:
Project Scope:
·Lead Generation,
·Sales Prospecting,
·White paper writing and editing for Consulting Sales,
·In-house Sales and Representing Delegate at Industrial Trade Fairs,
·Cold-call campaigns to C-level SC industries in various languages.
Tech
Germany - BeNeLux - Italy
Out-sourced Lead-Generation - Sales Delegate
Intergas
Market:
Location:
Project Scope:
3 Day Anniversary Program Management,
3 Day Board of Directors Program Management with meetings,
Parallel Client Incentive Experience Program,
White Paper based content program management & Branding presentation,
Event Organization, Buy-in (assigned budgetholder), Execution on-site.
Repeat project in Italy for Board of Directors program
Gas Distributor
The Netherlands / Spain - Italy
Project (assigned Budgetholder)
Rabobank
Market:
Location:
Project Scope:
Creation of the Personal Development Voyage program for Regional Management,
Presentation with Management Sales Incentives,
Company visits with extended relationships programming to enhance International Client Connections,
Sector-based Lead Generation Strategies,
Full Program organization and execution on-site.
Finance
The Netherlands / Spain
Project (assigned Budgetholder)
Aston Martin Powerboat
Market:
Location:
Project Scope:
·Sales Organisation incl. Sales Funnel and CRM tooling,
·Sales Strategy to attract UHWNI's,
·Product content for Marketing online / offline,
·Contract set-up / Legal,
·Established Broker Contracts and Liaisons with luxury brands and yacht-industry brokerage houses,
·Sales Execution with sea-trials,
·Yacht shows visits preparation and execution (Mediterranean, USA)
Yachting
France - Italy - Switzerland / International
interim Sales Director
Nano
Market:
Location:
Project Scope:
·Organisational Development and Sales Boost,
·In-house Team Leader & Trainer,
·In-house Sales Execution (consistent Top 3 position) with upward Sales against market trend,
·Showroom Styling and pricing strategy,
·Collection Vision with moodboard and competitor analysis.
Retail
The Netherlands
Sales Advisor
Bally
Market:
Location:
Project Scope:
·In-house Sales Support,
·Sales Strategy with calender and in-store improvements,
·Liaisoning with selected luxury events,
·In-house Sales Execution with Team,
·Client Relations with incentives and in-store events,
·Buyer-Persona and retail landscape research presentation to national MT.
Brand Ambassador
The Netherlands
Brand Ambassador
Rijksoverheid
Market:
Location:
Project Scope:
·Trade Promotion programs,
·Outbound acquiring of confirmed participations,
·Host Lead at trade events and Delegate at Industry Club Germany (NRW),
·Connected 101 Bilateral International Companies over various trade events and desk-top,
·Business Partnership Facilitation promoted by Dutch Government to sectors
Dutch Government
The Netherlands - Germany
in-house Contractor
ARCAM & Architects
Market:
Location:
Project Scope:
·Architect Client Incentives Voyages
·Hosted the ARCAM Exhibition Opening by Presentation
·Hosted 3 Day Urban Retail Architecture:
·Collaborated to manage the Exhibition Content Program.
Urban Development/Retail
The Netherlands / International
Consultant & presenting Delegate
DEECEE BV SHELL
Market:
Location:
Project Scope:
·Advised the Retail Sales Stimuli after in-site research and internal data,
·Client-centric Approach for improvement of
·Client Loyalty Program applied in-area's,
·Streetlevel improvement plan,
·Mystery Shopping and interviews with sales employees,
·Matrix for KPI-based improvement.
Gas Retail
The Netherlands
Project
